My Experience
Paul N Cross. My goal is to focus on developing people, organizations and products that are built upon a strong foundational structure, clear brand identity and use interactive media awareness to make themselves great.
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Paul N Cross has developed an extensive track record in the emerging venture capital areas of digital communication, clean tech, and Agricultural technology management.
My Past Career
Coming to Canada in 1994. Paul N Cross is a native of Great Britain, Paul Cross started his career in Canada in 1999 in Mobile Communications. In the mid 2000’s, he started and formed several companies in the digital communications industries including an innovative company that integrates all forms of digital communications under one cloud solution.
My Passion
At work:
Redefining corporate identity, brand & facilitating change. Building partnership and licensing agreements. Structuring and fulfilling management operations. Product development.
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At home:
Soccer. Hiking. Biking. Travel
My Present Career
For the past seven years, Paul N Cross has focused on developing and exploring clean tech global technologies. His latest venture in agricultural nutrition, and natural animal health solutions, brings financial sustainability to the dairy and equine industry by providing viable new revenue streams through recycle, recover and reuse animal bedding, composting, and nutrient recovery to reduce leaching, off gassing and methane production.
Project under the Lightman name by Paul Cross
It gives me great pride to be able to have worked on some great projects with some great companies. Whatever the size or time commitment of each project, our flexibility and strong work ethic allows us to carefully plan ahead in order to meet deadlines while delivering high quality solutions in operational structure, rebranding, and media awareness.
HiPoint Bedding Re-use. Recycling. Nutrient Management & Advisory
Jan 2017 – Present
Project Involvement
Advisory. BMP’s. Designer of Equine Shavings re-use bedding plant.


Project Description
HPAB board of advisors are focused on environmental stewardship to our land and planet. Our teams advises and directs clients to Best Business Practices in manure and nutrient management. Each farm and location is unique. Turning manure into 4 additional revenue streams. Energy. Fertilizer. Bedding. Water.
By treating animal manures, control nutrient spreading, and creating re-usable animal bedding, we can effect change to our land air and waterways for this generation and the next. We do this by solutions that remove nutrient overloading or depletion from our soils, and methane GHG from our atmosphere.
Our equine division is about to change the way equine bedding is handled by implementing an advanced technology process that will become an integral part of modern horse farms and County operations. The Result: an efficient use of resources, cost savings and a reduction of environmental hazards; such as illegal dumping, nutrient leaching, and phosphorus overloading into our soil and water. HPAB requires the backing of the local County and Ownership group that sees the impact of this crisis of waste shavings polluting their region.
HPAB will provide a cost-effective solution to the massive surplus of waste horse bedding while creating a sustainable business model for the local equestrian market that has been validated by early adopters and research.
Natural 4 life Aromaceuticals Corp.
January 2017
Project Involvement
Advisory. Marketing Design. Dealer Networks. Corporate Structure.


Project Description


Natural Life started from a small group of 4 individuals with diverse backgrounds who found common ground in their love & dedication to nature, animals, sports and health. The common conversation was the evolving crossover of topical Medicines for animals and humans. The desire was to offer a better all natural health product to assist dogs, horses, equine sports, and the weekend warriors who’s love of playing hard means going to work or school sore.
We focused in on three massive markets: Dog care & their owners. Horses and their riders. The weekend sports warrior whether they’re young or old. We see the same everyday ailments like respiratory distress, digestive discomfort, anxieties, and pain from over-doing it in humans as in animals, therefor we prepared high quality blends that would be safe for all, and can be used by everyone.
Natural Life over the counter (OTC) topical medications are 100% Natural, 100% Organic, 100% Safe, 100% Absorbent –with- 0% petroleum distillates. We choose key essential oils that are historically proven and are used by indigenous people for hundreds of years to heal and protect themselves. We follow their age old principles, that have been lost by pharmaceutical companies, to create our Natural Life aromaceuticals. The way nature protects ©
The future of pet products will be filled with healthier and natural ingredients with a cross over between human supplements and animal supplements to help with muscle and bone pain, wounds, asthma, calming and bug inhibitors.
Natural Life’s product lines set us apart in a healthy sustainable environment. It’s about a new way to relieve pain, breath better and be healthier while being naturally formulated safe for Humans, Horses and Dogs.
Within those verticals we focus on Pet life. Equine sports. Athletes. Sports Rehabilitation. Signature series products for ambassadors and Teams.
Trident Processes
Sept 2016- 2017
Project Involvement
Agriculture sector Sales N.America with Marketing CRM implementation.
Trident Processes LLC is one of the leading providers of nutrient and bedding recovery in the world. We develop custom solutions and turnkey systems for animal bedding and manure. More recently focusing on municipalities with wastewater and sludge treatment as well as biosolids dewatering. Our core competencies in particular are in the municipal, industrial and agriculture sectors. Whether starting from the beginning developing an innovative overall solution or developing a solution that will work better within an already existing process, Trident has helped many customers across the globe and is regarded as one of the leading resources for biosolids dewatering and nutrient recovery solutions.
A Few Highlights
Denbow
Oct 2014 – July 2016
Project Involvement
Corporate rebranding. Product re-branding. Designing truck design and logo. Updated social media, and video profiles. SEO SEM PPC tracking.


Project Description
Denbow is an innovative service company that specializes in the processing, delivery and installation of forest residuals. Creating online marketing content - SEO -PPC - and Video production of their product line. Denbow is also an investor partner in GreenScene Agritek.com 

International Greenhouse Business Plans
2016
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Project Involvement
Market due diligence and Research. Business Plan. Marketing Plan. Financial Plan.
Project Description
Two large 10 hectare greenhouse operations to be built overseas using Hollands Dalsem greenhouses. Client required full business plan for validity and financing. External financing partners analyzed. Hi-Tech Greenhouse designs reviewed.
Canopy 5 project inception
Jan 2015 – Jan 2016
Project Involvement
Corporate Structure. Created Home Automation partners. Design concepts of a new automated housing / village in BC.
Project Description


In everything we sell, package and custom design we believe in challenging the status quo. we believe in thinking differently. The way we challenge the status quo is by helping you design intelligent homes that integrate affordable Smart Automation, with Green Infrastructure and Low Impact Development technologies. Sales & Advise to Planned Village neighborhoods.
Alliance Truss
Feb 2013 – Jan 2014
Project Involvement
Corporate rebranding of name and logo. IT infrastructure redesign management. Corporate strategy realignment.
Project Description
Alliance Truss continues to grow, becoming the largest Truss company in British Columbia with the amalgamation of Epic Truss, Valley Truss and, most recently, Maple Ridge Truss. In conjunction with our affiliated partners, Horace Engineering and Nu-Frame, we maintain our commitment in offering a complete solution throughout the critical path of construction. 


Gojoy and Top-Gro Greenhouses
Jan 2012 – Jan 2013
Project Involvement
New project elements of Gojoy fruit sticks to natural health market. Introducing design partners. Reviewing and advising on BMP’s.
Project Description
Helped build the business, finance and marketing plan for the launch of the first Goji berries produced in the lower mainland.
When Peter discovered goji berries and their 'super-food' status he was immediately awakened with a purpose. You see Goji, native to Asia and growing in demand were getting a lot of attention as studies were proving correct that the little red nutrient-dense berries are not only good, but are good for us too!
CellSaver Mobile
2011
Project Involvement
Product Development to bringing App to market.
Project Description
CellSaver was designed to reduce long distance calling without the use of VOIP on your mobile phone. Built on Blackberry and iPhones without the use of downloading an App. CellSaver integrated with your contact list and costs mere pennies to most European countries.
IR1 Mobile // IR1 Networks ~ Â In a world gone mobile!
2013-2015
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Project Involvement
Corporate Structure. Marketing. Customer re-branding. Designing Mobile Apps
Project Description
IR1 will show you how to take your brand, your business, your location – and STRUCTURE a winning mobile marketing strategy. Provide you with the key tools to OPTIMIZE your marketing efforts (search, sites and apps) to be interactive with consumers using relevant messages (IR1)™. Our analytical tools will monitor your SUCCESS, allowing you to truly understand how your spending on mobile marketing will provide a positive ROI.
Q-Soup Inc.
Nov 2010 – Dec 2012
Project Involvement
Corporate Structure. Excel admin templating. Financial modeling. Technology mapping concept.
Project Description


Q Soup Solutions Inc. is an early stage tech company building mobile media video solutions, database architecture, data management and life skills modeling tools in partnership with non profit and NGO organizations.
Q-Soup intends to build and offer secured closed loop private video sharing to specific groups, based on preferences and intelligent analysis through proprietary RMN software. (Relevant messaging network)
Focusing on companies that need to grow and retain their membership at a lower or more effective outreach cost while increasing revenue through charitable contributions or partner product and service offerings
Blackstone Surfacing
Aug 2011 – Jan 2012
Project Involvement
Corporate Share Re-Structure. Re-branding. Website Logo creation.
Project Description

Blackstone Surfacing, Inc. is becoming a leading manufacturer and distributor of innovative road surfacing technologies. Designed and refined over 5 years through practical experience and innovation, Blackstone BEE-3™ was created for owners to provide efficient equipment with material delivery and installation to the construction, paving and surfacing industries using proven paving techniques.
“We make every effort to meet our customers’ needs, long after the sale. We take great pride in our after-market support, and enjoy the relationships we have, and continue to develop. “Says co-founder Ernie Olfert.
